Books & Tools

Book Recommendations

Strategy & Leadership

  1. “Good to Great” by Jim Collins
    • Identifying characteristics that allow companies to transition from good performance to great performance.
  2. “Built to Last” by Jim Collins & Jerry I. Porras
    • Examining what makes visionary companies tick over a long period of time.
  3. “Start with Why” by Simon Sinek
    • The power of purpose in inspiring people and building successful organizations.
  4. “The 7 Habits of Highly Effective People” by Stephen Covey
    • Principles for personal and professional effectiveness, crucial for leadership and project execution.
  5. “Atomic Habits” by James Clear
    • Building small, incremental habits for remarkable results in personal and organizational performance.
  6. “Thinking, Fast and Slow” by Daniel Kahneman
    • Understanding human decision-making, biases, and how to improve strategic choices.

Product Management & Innovation

  1. “Inspired: How to Create Tech Products Customers Love” by Marty Cagan
    • Best practices for product discovery, development, and launch.
  2. “Crossing the Chasm” by Geoffrey A. Moore
    • Marketing and selling disruptive high-tech products to mainstream customers.
  3. “The Lean Startup” by Eric Ries
    • Applying lean manufacturing principles to innovation and product development.
  4. “Hooked: How to Build Habit-Forming Products” by Nir Eyal
    • Understanding the psychology behind user engagement and product design.

Marketing & Brand

  1. “This Is Marketing: You Can’t Be Seen Until You Learn to See” by Seth Godin
    • Modern marketing strategies based on empathy, connection, and creating remarkable products.
  2. “Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger
    • The science behind why certain products, ideas, and behaviors become popular.
  3. “Ogilvy on Advertising” by David Ogilvy
    • A timeless classic on the principles and practice of effective advertising and brand building.
  4. “Purple Cow: Transform Your Business by Being Remarkable” by Seth Godin
    • The importance of creating something truly remarkable to stand out in a crowded market.

Data & Analytics

  1. “Storytelling with Data” by Cole Nussbaumer Knaflic
    • How to effectively communicate insights from data through compelling visuals and narratives.
  2. “Naked Statistics: Stripping the Dread from the Data” by Charles Wheelan
    • Making statistics accessible and demonstrating its practical applications in the real world.
  3. “Factfulness” by Hans Rosling
    • Using data to understand the world accurately and avoid misconceptions, fostering a data-driven mindset.

Project Management & Execution

  1. “Getting Things Done (GTD)” by David Allen
    • A comprehensive system for personal and professional productivity and task management.
  2. “The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win” by Gene Kim, Kevin Behr, George Spafford
    • Principles of DevOps, IT operations, and how they impact business success through narrative.
  3. “Scrum: The Art of Doing Twice the Work in Half the Time” by Jeff Sutherland
    • The foundational principles and practices of Scrum for agile project management.

Tools and Templates

Consumer Segmentation